About TRUE

Since 1981, we have dedicated ourselves to integrity. This tradition is not just built into our products, but is our core value. Purchasing one of our products is not just a transaction, it’s a pact: an invitation to become part of the TRUE® family. Our equipment is built with dependability as a priority, and our fast and friendly service team is ready to help you every step of the way. Whether you’re adding to your workout facility or purchasing a machine for home use, TRUE is here as a trusted partner helping you to reach your goals.


TRUE equipment outlasts other machines and our service team is there to make repairs faster than the competition. This means less time waiting and more time putting your machines to work.


From health clubs to universities, TRUE is equipped to serve many different commercial venues. Whatever your situation, TRUE can tailor our service to your needs.


As your trusted partner, TRUE is dedicated to sharing extensive industry knowledge and building innovative tools to help your facility succeed.



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